Often driven by an “out of sight, out of mind” mentality, most consumers don’t think about purchasing cabin air filters. That’s why educating consumers on the benefits of cabin air filters can be a sh…

“Anything that can go wrong, will go wrong “ you’ve heard this many times. That’s the problem with many automotive aftermarket replacement parts. Many designers and some engineers do not consider th…

If you’ve ever replaced a part in any other appliance or equipment you own, whether that’s a dishwasher, barbeque, or vacuum cleaner, there’s one thing that remains true: mismatched part designs are d…

We all know that buyers will try to negotiate price reductions any time you’re looking to sell your car, and that should motivate you to cover as many bases as you can.This same is true for attempting…

Imagine that it’s a bright sunny day with no clouds in sight, and you’re taking a road trip that you’ve been looking forward to all winter.Now, imagine that it’s becoming warm in the car and you turn…